We have recently begun a collaborative research partnership with the Jacobs School of Engineering at the University of California, San Diego (UC San Diego) to research the next generation of intelligent travel by integrating new mobile device, wireless communication, social media and analytics technologies into a city’s transportation system infrastructure.
Over the next five years Cubic will contribute $500,000 to the UC San Diego Jacobs School of Engineering to fund this collaborative research that will involve students, faculty and Cubic staff. The goal of the project is to gain a better understanding of the application and utilization of emerging information and mobile technologies. The ultimate goal of the project is to make public transportation easier, more convenient, more economical and environmentally greener for both transit operators and their customers.
The partnership will help Cubic realize what we call Nextcity, our vision of mobility in the future. Through integration of regional transport payments and traveler data, Nextcity will deliver personalized proactive information to the public so that they can make more informed travel decisions. The collaborative research will make use of the existing data and create innovative ways to apply this information to improve the traveler’s experience as well as the efficiency and utilization of a transit system’s and a city’s resources.
The research partnership potentially spans mobile and Web technologies, wireless networking, location-based services, data warehousing,system architecture and analytics, all areas of great expertise at UC SanDiego.
To learn more about Cubic’s partnership with UC San Diego’s Jacobs School of Engineering visit cts.cubic.com.